WR.UP®

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Overview

WR.UP® is a pants line launched in October 2012 by the Italian activewear brand Freddy. Centered on pants featuring patented shaping technology, the line includes denim, faux leather, and styles for sports. It is positioned as fashion activewear that can be worn both as everyday clothing and during exercise.

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1 brands
Founded
1976
1976 Parent brand
Freddy
Clothing

A core line of shaping pants that leverages patented technology

A line of pants developed by Freddy using its patented WR.UP® technology. It is characteri

A line of pants developed by Freddy using its patented WR.UP® technology. It is characterized by a shaping effect achieved through proprietary materials, construction, and structure, and includes several types, such as denim and styles for sports. Within Freddy, which has focused primarily on sportswear and dancewear, this line offers shaping pants that can also be incorporated into everyday wear. WR.UP® CORE is positioned as a derivative line using this line’s technology.

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