Tagline
Redefining Pearls
Yoko London is a luxury pearl jewelry brand founded in London in 1973 by the Hakimian family. It partners with 13 pearl farms worldwide, hand-selects each pearl, and sets them in its London workshop. Under the slogan “Redefining Pearls,” the brand expresses the natural beauty and diversity of pearls, presenting jewelry that brings together classic and modern styles. It has a flagship boutique on Sloane Street.
Concept
Each unique piece is a manifestation of our mission to keep ‘Redefining Pearls’ – showcasing the majesty, beauty and versatility of these extraordinary gifts of nature and demonstrating through dramatic and imaginative designs how pearls can be both classically elegant and a modern fashion accessory.