You Young Coveri

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Overview

You Young Coveri is a youth-oriented line of Enrico Coveri, launched in 1985 by Italian designer Enrico Coveri. It has offered clothing as its main focus, along with shoes, bags, and fashion accessories. In 1996, Francesco Martini Coveri served as creative director of the line.

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1 brands
Founded
1978
1978 Parent brand
Enrico Coveri
Clothing

A casual second line aimed at younger consumers

Launched by Enrico Coveri in 1985 as a brand line for younger consumers, it carried over t

Launched by Enrico Coveri in 1985 as a brand line for younger consumers, it carried over the main line’s distinctive use of color and prints while offering casual styles aimed at a younger clientele. It was later treated as a “second line,” with a target audience and direction distinct from those of the main line. It has also been reported that Francesco Martini Coveri was responsible for this line before taking on the artistic direction of the main line. It is the youth-oriented second line within the Enrico Coveri brand family.

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