Fashion brands — founded: 1970–1979 · related keyword: Wardrobe basics

Augusta Sportswear is made to help you shine.

The brand proposes fashion basics that reflect the spirit of each era, styled with French chic. Its stores welcome French fashion enthusiasts as well as anyone looking for an easygoing place to visit.

Unchanging through every era, simply honest.

Fun is Always in Fashion

The wearer is at the center, with a broad range of items that can become staples of their time continuing to be presented.

Clothing that is basic yet contemporary. Beautiful, functional, comfortable basics suited to any situation in everyday life, with a measured expression of contemporary sensibility that subtly conveys the wearer's individuality and sense of style.

Centered on casual basics, the brand adds a playful touch for adults and brings a sense of delight to everyday life through items featuring characters that lift the spirits. It proposes “character coordination” that adults can enjoy.

For women who enjoy expressing themselves. It proposes refined collections that combine basic elements with seasonal touches.

“Our essential brand values,” rooted in “quality,” “comfort,” “flattering patterns,” and “all the savoir-faire that defines the house.”