MOGA is a Japanese women's fashion brand launched in 1972 by Bigi Co., Ltd. Founded by designer Yoshie Inaba, it centers on clothing that adds a contemporary sensibility to basic garments. Its official concept calls for beautiful, functional clothing suited to various situations in everyday life, aiming to express the wearer's individuality and sense of style. It continues to offer women's clothing as a Bigi brand, and also carries MOGA Collection and a label for larger sizes.
Concept
Clothing that is basic yet contemporary. Beautiful, functional, comfortable basics suited to any situation in everyday life, with a measured expression of contemporary sensibility that subtly conveys the wearer's individuality and sense of style.
Related brands
Parent brands and sub-brands, ordered by founding year.
A collection line focused on a product group with a strong planning focus
MOGA Collection is a collection line that continues to be developed within the MOGA brand …
MOGA Collection is a collection line that continues to be developed within the MOGA brand family. On BIGI’s official online store, products are listed under a label name separate from MOGA itself, and new items are introduced independently. Official product descriptions feature items distinguished by their patterns, materials, and silhouettes. The line is positioned as a product group with a strong planning focus, extending MOGA’s approach of adding a contemporary touch to basic clothing. “MOGA L Size” refers to a size range and is not treated as an independent line.
A collection line focused on a product group with a strong planning focus
MOGA Collection is a collection line that continues to be developed within the MOGA brand …
MOGA Collection is a collection line that continues to be developed within the MOGA brand family. On BIGI’s official online store, products are listed under a label name separate from MOGA itself, and new items are introduced independently. Official product descriptions feature items distinguished by their patterns, materials, and silhouettes. The line is positioned as a product group with a strong planning focus, extending MOGA’s approach of adding a contemporary touch to basic clothing. “MOGA L Size” refers to a size range and is not treated as an independent line.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.