PINK HOUSE

A men's brand derived from PINK HOUSE in 1985, it is characterized by translating elements such as bears, flowers, Kewpie, pink, and red—often regarded at the time as feminine—into menswear. Centered on aloha shirts and stadium jackets, it serves to extend the world of PINK HOUSE's main line into menswear. It continues to be developed today, with a brand page and catalog on the official online store.

A PINK HOUSE kids’ line whose existence is confirmed by testimony from Yumi Morio. It was a spin-off that extended PINK HOUSE’s family offering to children, forming part of its children’s segment alongside PINK HOUSE CHIBIES, which was intended for the second daughter. Accounts describe parent and child enjoying bear patterns together. It is positioned not as a current line, but as a former family line that has since ended.

A new line launched in 2023 exclusively at Timeless Pink House in Omotesando, it reworks PINK HOUSE archives and vintage pieces by hand with guest creators, presenting them as one-of-a-kind items in limited numbers. Separate from the regular collections, it connects reinterpretations of past assets with contemporary expression. It also develops projects beyond apparel, such as Dolls, broadening the brand’s scope of expression.

A PINK HOUSE baby line whose existence is confirmed by testimony from Yumi Morio. Alongside BABY PINK HOUSE, it was a child-oriented offshoot that covered the infant and toddler segment within PINK HOUSE’s family offering. The line supported the experience of parents and children wearing bear prints together. It has since been discontinued and is treated as a former children’s line, separate from the current PINK HOUSE group.