HOUSTON

The core men's line of HOUSTON, it offers the brand's foundational military and American casual styles across a broad range of products. In addition to outerwear such as flight jackets, field jackets, and souvenir jackets, it offers shirts, sweatshirts, pants, and leather accessories, with an ongoing role in proposing classic styles. HOUSTON woman reworks this accumulated heritage for women, while HOUSTON GOLD develops classic military styles through domestic production and slimmer designs; man is positioned as the group's mainstream line supporting a standard men's wardrobe.

JOEY FACTORY was a menswear brand carried by Union Trading alongside HOUSTON. In its 2013 announcement that it would begin carrying the brand, the company introduced JOEY FACTORY and HOUSTON as its American casual brands. Product information confirms that JOEY FACTORY offered a broader range of everyday men's casualwear than HOUSTON, whose main focus was military-inspired apparel, including check shirts, button-down shirts, shorts, pea coats, duffle coats, and knitwear. Union Trading's current official brand list features HOUSTON man, HOUSTON woman, and UNIVERD72; JOEY FACTORY is therefore categorized as a separate brand that was developed alongside them in the past.

A women's line built on HOUSTON's military, workwear, and American vintage foundations, reworked in sizing, silhouettes, and item selection for women to wear. It carries over functional details and material textures from the men's line while offering pieces that connect with women's wardrobes, such as bowling shirt dresses, fisherman dresses, skirts, and souvenir jackets for women. Whereas HOUSTON man provides the men's staples and product foundation, and HOUSTON GOLD deepens the design and production background, woman extends the brand's core into the women's market.

Built on HOUSTON’s longstanding knowledge of military wear, this derivative line was launched in fall 2014. It reinterprets staples such as the MA-1, M-65, B-15, and N-3B with slimmer silhouettes, lighter construction, and traditionally styled linings, and is made using Japanese materials and trims, with production centered at its own factory. While HOUSTON man covers a broad range of staples and everyday American casual wear, GOLD is positioned within the group as a more specialized military offering focused on domestic production, design specifications, and an urban look.