JOEY FACTORY is a Japanese American casual brand launched by Union Trading in 2008. As an American casual line created by HOUSTON, a Japanese military and workwear brand, it offered shirts, jackets, pants, and other items for men. “JOEY” is a coined word combining “Join” and “Enjoy,” expressing the hope that clothing can connect people with joyful feelings and places. It is no longer listed on the operating company’s official brand list or official online store, and is now mainly found through the circulation of past products.
Concept
“JOEY” is a coined word combining “Join” (come together; connect) and “Enjoy” (have fun), expressing the hope that clothing can connect people with joyful feelings and places.