Fashion brands — founded: 1990 · related keyword: Jackets

Destroy is a fashion label launched in 1990 by British designer John Richmond. As a second line with more accessible prices than his main line, it offered items such as T-shirts, jeans, and jackets. Against the backdrop of London youth, club, and street culture, the denim offshoot line Destroy Denim also appeared in 1991. In Spring/Summer 1992, it presented a collection under its own name. It is no longer part of the lines operated by John Richmond.

GOODENOUGH, a Japanese streetwear brand, launched around 1990, originating from a proposal by Hiroshi Fujiwara and SKATE THING, with Fujiwara, SKATE THING, Toru Iwai, and Mizutsugu as its four founding members. It began with graphic T-shirts and also produced high-quality jackets, pants, and other items in small quantities. The brand is also known for keeping its designer’s identity undisclosed for many years, and it influenced Japan’s street scene, particularly in Ura-Harajuku. In 2004, the diffusion line “RESONATE GOODENOUGH” also emerged.

His ideal is a shirt that emphasizes the individuality of the wearer, avoiding excessive decoration and making a statement on its own.

Paul Smith COLLECTION began in 1990 as a collection of the Paul Smith brand by British designer Paul Smith, available exclusively in Japan. Centered on tailoring, it offers suits, jackets, dress shirts and other items, and is characterized by precise construction inspired by couture and attention to materials and specifications. Joix Corporation, part of the Itochu Group, has long overseen its presence in Japan.