2avril

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Overview

2avril was a spin-off line of GALSIA MARKEZ, a Japanese bag and fashion brand developed by Human Development Report. Launched in 2001, it presented elegant, sporty bags and apparel inspired by European actresses under the concept “Women loved by Gainsbourg.” Its name means “April 2” in French and derives from Serge Gainsbourg’s birthday. The line ended in 2007.

Concept

Women loved by Gainsbourg

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1 brands
Founded
2001
2001 Parent brand
GALSIA MARKEZ
Clothing

An elegant spin-off line for adults

2avril was an independent line developed within the GALSIA MARKEZ/GARCIA MARQUEZ brand fam

2avril was an independent line developed within the GALSIA MARKEZ/GARCIA MARQUEZ brand family. Unlike the main line, whose concept was “Jane Birkin’s closet,” it was based on “the women loved by Gainsbourg” and offered bags and clothing for adults, with an elegant, sporty style inspired by European actresses. Products were distributed under names such as “2avril by GARCIA,” and the line was positioned as a spin-off distinct from the main line, which centered on HIPPIE, with its clover pattern and French aesthetic.

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Country of origin, founding year, categories and parent brands.

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