ADDIBLE is a sportswear brand launched in South Korea in 2018. It is operated by Make Me Comes, with Im Mi-ae as its representative. The brand offers women’s swimwear as its main category, along with swimming caps and other swimming accessories. Officially taking “restraint” as its motif, it promotes an approach of removing what is unnecessary in order to focus on oneself, with the balance between restraint and addition at the core of its design. Its series include Player, Element, Flower Garden, and Smile Swim, and it continues to sell through its official online store in South Korea.
Concept
Restraint is not simply about emptying out, but a choice to focus on oneself.