Tagline
The Elegance of Youth
AFTER PRAY is a contemporary fashion brand based in Seoul, South Korea, founded in 2018 by co-CEOs Cho Seong-bin and Park In-jun. Centered on ready-to-wear, it translates inspiration from youth culture, modern literature, and art into practical everyday clothing, developing hybrid designs that span tailoring, streetwear, casualwear, and outdoor styles. Its designs are characterized by rich colors, traditional motifs, and durable construction, and the brand operates internationally as a global contemporary label.
Concept
Ready-to-wear collections inspired by youth culture, modern literature and art.