KANGOL KIDS is a children’s fashion brand launched in 2018 by South Korea’s SJ Kids, built on the brand license of British-origin KANGOL. Primarily focused on preschool children aged 4–7, it targets children aged 3–10 and offers apparel, school bags, backpacks, sling bags, socks, hats, and other items. Officially, the brand is described as staying true to what is essential and basic, occupying a space between trendiness and ordinariness, where street and classic sensibilities coexist.
Concept
KANGOL KIDS is a brand that stays true to what is uncomplicated, essential, and basic. It exists between trendiness and ordinariness, where street and classic sensibilities coexist.