APOA. is a women’s fashion brand launched in South Korea in 2018. The brand name is an abbreviation of “A Period Of Air” and expresses an intention to put an end to conventional looks. Focusing on bags, the brand also offers accessories, shoes, and other items, proposing everyday pieces with distinctive use of color and design. Its core is the study of women’s fashion and its icons, and a commitment to essential, sustainable items with structural integrity.
Concept
We generally strive to allow for a period of looktique. We do comprehensive research on women’s fashion and its icons. We stick to essential and sustainable items with structural integrity, for women daring to imagine…