Tagline
Filling Bella with BBYB’s own sensibility.
BBYB, an abbreviation of BLANK BY BELLA, is a fashion brand focused primarily on bags, launched in 2018 by South Korean company JOOYOUNG. Using a wide range of colors and materials, it presents designs with new and distinctive concepts each season. The brand emphasizes animal protection and ethical consumption, and offers handbags, wallets, straps, and other items made from faux leather and vegan leather without using real leather. Guided by a philosophy that supports a new lifestyle unbound by outdated values and women’s individuality, it has also expanded into accessories and apparel.
Concept
Each season, BBYB fills Bella with its own diverse and distinctive sensibility for women who pursue a new lifestyle with an active, broad outlook, unbound by outdated values.