Kijun is a designer brand based in Seoul, South Korea, launched in 2018. Founded by Hyunwoo Kim and Myungjun Shin, it focuses primarily on womenswear while also offering a menswear line. The brand name means “Standard” in Korean, and the brand advocates “a new standard that breaks away from rigid conventional norms.” It seeks to rediscover new standards of “beauty” from the past and recompose women from different cultures through its own vocabulary.
Concept
presenting a new standard that breaks out of rigid conventionality.