MMAM is a contemporary fashion brand founded in 2018 by designer Park Hyun and based in Seoul, South Korea. Its name is an abbreviation of Maison Modern Art Museum. Grounded in modern classicism, the brand focuses on wearable art that combines minimalist silhouettes with doodle-like drawing, and offers clothing and fashion accessories. Founder Park Hyun oversees design, incorporating drawings inspired by children’s art and unconscious expression into each season’s collection. In 2023, the brand presented at New York Fashion Week through Concept Korea and has expanded its sales channels overseas.
Concept
Combines minimalist silhouettes with doodle-like drawing, grounded in modern classicism.