Tagline
Handcrafted luxury
Adele's MOHAIR is a craft-focused textile brand based in a rural area of South Africa's Eastern Cape. Founded by Adele Cutten in 1983, it offers designer yarns, scarves, shawls, knitted accessories, and home textiles made from natural fibers such as South African mohair and merino wool. Products are made primarily by hand with local women, with an emphasis on fair trade and environmental consideration. The brand's official website uses the slogan “Handcrafted luxury,” and its founder's approach—“not to make ordinary things, but to add real value to craft”—is central to its production.
Concept
I was inspired to never make the ordinary, but to add real value to my craft.