AERON

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Hungary
Founded: 2012 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Hungary

Overview

Tagline

Luxury as it was always meant to be.

AERON is a womenswear brand founded in 2012 in Budapest, Hungary, by designer Eszter Áron. It combines the traditions of tailoring with cutting-edge design techniques, developing collections centered on knitwear, tailoring, and leather. The brand places importance on sustainability and waste-reduction techniques, and has introduced ZERO, a core line that uses zero-waste techniques. Its current collections are presented and sold through select shops and online retailers overseas.

Concept

Seamlessly blend the timelessness of traditional tailoring with state-of-the-art design techniques.

AERON characteristics

Main traits of AERON

Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of AERON relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

Moncler Gamme Bleu

Sub-brand

Clothing

A core, accessible line based on zero-waste production

ZERO is a year-round core knit collection introduced by AERON during its 2022 rebranding,

ZERO is a year-round core knit collection introduced by AERON during its 2022 rebranding, using zero-waste WHOLEGARMENT® technology. It consists mainly of bralettes, bodycon dresses, and ribbed pants, and is available in sizes XXS–XXL. AERON positions ZERO as a staple line that complements its core collection, with pricing and sizing designed to reach a broader customer base. Production takes place mainly near Hungary, using a manufacturing process intended to reduce waste through whole-garment knitting machines (Shima Seiki).

2009 Sub-brand

Moncler Gamme Bleu

Clothing

A core, accessible line based on zero-waste production

ZERO is a year-round core knit collection introduced by AERON during its 2022 rebranding,