afecta is a Japanese bag brand founded by Yuji Kamiya in Osaka in 2016. Centered on urban bags incorporating outdoor elements, its offerings include backpacks, body bags, and 3-way bags. The brand aims to “create practical items that do not make an excessive statement, based on the feelings and sensibilities perceived in the context of the times.” Its approach centers on materials and components selected with durability and water resistance in mind, along with functionality suited to commuting and everyday use. Its products have been carried by select shops in Japan.
Concept
Create practical items that do not make an excessive statement, based on the feelings and sensibilities perceived in the context of the times.