Tagline
New Utility
Affix is a fashion and creative collective originating in London. It launched its apparel line in 2018, established primarily by Kiko Kostadinov, Taro Ray, Stefan Mann, and Michael Koppelman. Centered on workwear-derived utility, it develops products focused mainly on menswear and, under the banner of “New Utility,” engages in rapid prototyping and functionality-focused collections and collaborations. Its products are stocked by international select shops such as Dover Street Market.
Concept
Centered on workwear-derived utility and functionality, the concept redefines contemporary practicality through rapid prototyping (the “New Utility” philosophy).