CHÉ

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Country: United Kingdom
Founded: 2018 2010s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2010s Clothing brands from United Kingdom

Overview

Tagline

CHÉ is classic styling for the modern man.

CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories, and its aesthetic combines the laid-back spirit of the West Coast with the sophistication of the Côte d’Azur.

Concept

CHÉ specialises in contemporary, sustainable leisure wear and swimwear that deftly blends West Coast cool with Cote D’Azurian sophistication.

CHÉ characteristics

Main traits of CHÉ

Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of CHÉ relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.