Tagline
Kitsch in Luxury
AFLAF is a fashion brand launched in Seoul, South Korea, in 2016. It offers T-shirts, sweatshirts, hoodies, knitwear, jackets, coats, trousers, accessories, and other items for women, men, and all genders. Drawing inspiration from disparate motifs such as contemporary art, architecture, hanbok, and street fashion, it creates distinctive designs under the concept “Kitsch in Luxury,” with an emphasis on luxury materials such as fabrics from Loro Piana, cashmere from Colombo, and silk from Hermès, as well as refined finishing. In 2017, it was selected as one of Seoul’s representative fashion brands, and it also has an overseas presence as a contemporary brand from Korea.
Concept
AFLAF realizes 'Kitsch in Luxury' with its unique design, inspired by heterogeneous subjects such as modern art, architecture, traditional clothing and street fashion.