Tagline
Adding color to everyday life.
aile_ is a Japanese lifestyle goods and cover-products brand operated by Eru Co., Ltd., based in Oyamazaki, Kyoto Prefecture. Founded by Seiji Manabe on July 21, 2006, the company began with the bicycle saddle cover “Chari CAP” and has since planned, manufactured, and sold products including the school backpack cover “Ranran CAP,” the folding umbrella cover “Kurupon,” and “Rainy CAP,” which fits backpacks and bicycle baskets. The brand’s official motto is “Adding color to everyday life.” Its focus is on solving everyday problems and making daily life more enjoyable through products that combine functionality and design.
Concept
Bringing smiles to customers through covers