Tagline
Without strain, without waste
Mokushido (木糸土) is a lifestyle goods brand developed by PALEMO. Its first store opened at Odakyu Shinjuku Mylord in November 2006, and information about its store locations is still provided. With the concept “Without strain, without waste,” the brand makes use of wood, thread, and soil to offer simple lifestyle goods designed to stand the test of time. Its lineup includes “everyday wear for adults,” with an emphasis on materials and silhouettes, as well as lifestyle goods for daily use. The brand presents a lifestyle for adult women who want to remain true to themselves at any age. It supports a comfortable everyday life for people who want to spend time surrounded by the things they love, whether they are out or at home. Its second brand is Hare no hi (apparel mix).
Concept
The brand makes use of materials such as wood, thread, and soil, and offers simple lifestyle goods designed to stand the test of time under the concept “Without strain, without waste.”