Tagline
Comfortable Days
Hare no hi is a secondary brand of 木糸土, a lifestyle goods brand developed by Palemo. Its first store opened at Yokohama World Porters in December 2011. Based on the idea of spending time in one's own way, surrounded by favorite things, both when going out and at home, it offers stress-free “everyday wear for adults” and “lifestyle goods” that bring color and comfort to daily life. Centered on “comfortable everyday living” and “wanting to remain natural at any age,” it proposes a lifestyle for adult women and continues to expand its store network.
Concept
The brand is for people who want to spend time in their own way, surrounded by the things they love, both when going out and at home, and who want to give thoughtful gifts on special occasions. It offers relaxed, stress-free “everyday wear for adults,” with a focus on materials and silhouettes, as well as “lifestyle goods” that bring color and comfort to daily life. It proposes a lifestyle for adult women who want to remain natural at any age.