aimerfeel

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Overview

Tagline

Stay cute and comfortable every day with aimerfeel lingerie—making all women happy!
aimerfeel is a Japanese lingerie brand launched in 2002 by Sock Kobe Co., Ltd., based in Kobe, Hyogo Prefecture. It designs, manufactures, and sells bras, panties, lingerie, loungewear, and other items, offering products at affordable prices that combine trend appeal and functionality. The brand name reflects the wish for people to live a life in which they can “feel love,” and its concept is “Making all women happy with lingerie.” In addition to Japan, the brand is available overseas, including in South Korea and Taiwan, and is also known for original product lines such as the Super Volumizing Bra.

Concept

Making all women happy with lingerie. aimerfeel was named with the wish that people would live a life in which they can “feel love.”

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