ALCHIMIA

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Overview

Tagline

When design meets authenticity
ALCHIMIA is a leather bag brand launched in 1987, based on a family-run leather goods workshop established in Bologna, Italy, in 1965. It was founded by the families of Maria Ecchi, Giuseppe Milazzo, and Gabriella Musolesi, and offers bags, belts, wallets, and other items. Based in Bologna, the brand handles everything from design to production and upholds 100% Italian-made craftsmanship and the fusion of tradition and innovation as its guiding principles. Gabriella Musolesi designed the early bags, and the brand also offers the AU79 line.

Concept

Bringing tradition and innovation together to create bags that are not just accessories, but expressions of style and personality.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2013
2013 Sub-brand
AU79
Bags

A derived line focused on contemporary forms

AU79 is a derived line within the brand family launched by ALCHIMIA in 2013, officially po

AU79 is a derived line within the brand family launched by ALCHIMIA in 2013, officially positioned as a natural evolution of ALCHIMIA. While carrying on ALCHIMIA’s traditional leatherworking and Italian manufacturing, it emphasizes more contemporary forms, innovative details, and distinctive hand-dyed effects. The official website presents it alongside ALCHIMIA as a collection and line, while exhibition materials distinguish the two as brands of the same company.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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Features and values

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