Tagline
Striving for better is in our nature.
Allbirds originated in New Zealand, was incorporated in Delaware in 2015, and is a footwear and apparel brand headquartered in San Francisco. Its founders are Tim Brown and Joey Zwillinger. The brand expands internationally through DTC and directly operated stores, focusing on shoes made with natural materials such as merino wool, wood-derived fibers, and sugarcane-derived foam. Its philosophy is “We make better things in a better way.” Starting with the Wool Runner (2016), it has developed core lines including Tree and Dasher.
Concept
We make better things in a better way, through nature—products that people feel good in and feel good about.