ALOHA BLUE is a casual brand offered exclusively through Safari Lounge. Centered on an American casualwear aesthetic and themed around a casual coastal lifestyle, it offers clothing, hats, accessories, bags, and other items. Its lineup includes check shirts, T-shirts, items easy to pair with denim, logo caps, beanies, and beaded accessories, and incorporates motifs evocative of beaches and resorts. In addition to its exclusive offering through Safari Lounge, special-order and collaboration products with other brands are also available.
Concept
A casual coastal lifestyle