ALPHA CUBIC

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Overview

Tagline

ALPHA (α) → limitless possibilities for the future / CUBIC → a stable, six-sided cube
ALPHA CUBIC is a Japanese lifestyle-oriented fashion brand that began in Aoyama, Tokyo, in 1970. It opened its first boutique in Nishi-Azabu in 1972, followed in 1976 by its flagship, “The Shop of Alpha Cubic.” Incorporating the latest European fashion trends and guided by a “six-faceted” concept encompassing clothing, food, housing, lifestyle, culture, and the future, the brand has expanded beyond apparel into fields including interior design, cafés and restaurants, flower shops, and live music venues.

Concept

With unwavering commitment and refinement, ALPHA CUBIC proposes inviting scenes that capture the spirit of the times.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
1970
1970 Sub-brand
A/C DESIGN BY ALPHA CUBIC
Clothing

The main apparel line for working women.

ALPHA CUBIC was established in Aoyama in 1970 and continues as a brand whose trademark is

ALPHA CUBIC was established in Aoyama in 1970 and continues as a brand whose trademark is managed by Parsons Design Studio. A/C DESIGN BY ALPHA CUBIC, which emerged as a derivative of ALPHA CUBIC, is a licensed women's apparel line developed by Cross Plus. It combines quality materials with a measured sense of current trends, offering practical clothing designed for commuting, the office, and school events. Centered on blouses, pants, dresses, and outerwear, it serves as the core clothing line within the brand group, with distinct roles assigned to jeans, which specializes in denim, and COLLECTION, which specializes in shoes.

1970 Sub-brand
A/C DESIGN BY ALPHA CUBIC jeans
Clothing

A casual offshoot focused on denim.

A/C DESIGN BY ALPHA CUBIC jeans is a jeans-focused casual line derived from ALPHA CUBIC, w

A/C DESIGN BY ALPHA CUBIC jeans is a jeans-focused casual line derived from ALPHA CUBIC, which led Japan’s fashion scene during the 1970s and 1980s, and is primarily developed as a licensed brand. Within the ALPHA CUBIC family, whose trademarks are managed by Parsons Design Studio, it serves the casual segment centered on denim, distinct from the women’s apparel of A/C DESIGN BY ALPHA CUBIC itself. While COLLECTION covers footwear, this line functions as a separate offering focused mainly on bottoms.

1970 Sub-brand
ALPHA CUBIC COLLECTION
Footwear

A footwear offshoot line focused on shoes.

ALPHA CUBIC COLLECTION is a licensed line of ALPHA CUBIC, whose master license is managed

ALPHA CUBIC COLLECTION is a licensed line of ALPHA CUBIC, whose master license is managed by Parsons Design Studio, and is positioned as a footwear series developed by Oriental Shoes. Centered on a six-faced cube, it incorporates health, nature, emotion, composure, trust, and refinement into its concept, specializing in footwear categories such as pumps, loafers, and boots. It operates independently of the apparel line A/C DESIGN BY ALPHA CUBIC and is responsible for the footwear segment within the group.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ALPHA CUBIC

Country of origin, founding year, categories and parent brands.

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