MILK is a Japanese fashion brand founded in 1970 by designer Hitomi Okawa in Harajuku, Tokyo. It focuses primarily on clothing for women, and MILK Co., Ltd. handles its planning, production, and sales. The brand’s official website presents the creation of a shop called “MILK” for girls in Harajuku as the story of the brand’s beginnings. In 1974, MILKBOY, a menswear line, was launched and has been developed by the same company alongside MILK. Founder Okawa continues to be involved in the brand’s creative work.
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MILK
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- Country
- Japan
- Category
- Related brands
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 2 brands
- Founded
- 1974-2017
Year
Brand
Category
Description
1974
MILKBOY
Sub-brand
Clothing
A line within the brand family focused on menswear
It began in 1974 as MILK’s men’s line and is developed as a line with its own name within
It began in 1974 as MILK’s men’s line and is developed as a line with its own name within the MILK brand family. While MILK focuses primarily on womenswear, it offers a distinct proposition centered on menswear. The operating company is shared, but it is presented not simply as another brand from the same company, but as a line derived from MILK.
2017
LAND by MILKBOY
Sub-brand
Clothing
A MILKBOY-derived line focused on unisex offerings
A unisex brand that emerged from a concept shop produced by MILKBOY, which began as MILK’s
A unisex brand that emerged from a concept shop produced by MILKBOY, which began as MILK’s menswear line. Within the brand family that traces back to MILK, it is positioned as a derivative line focused on borderless clothing and accessories, distinct from MILKBOY’s menswear line. The official online shop also presents its products separately from those of MILK and MILKBOY.
1974
Sub-brand
MILKBOY
Clothing
A line within the brand family focused on menswear
It began in 1974 as MILK’s men’s line and is developed as a line with its own name within
It began in 1974 as MILK’s men’s line and is developed as a line with its own name within the MILK brand family. While MILK focuses primarily on womenswear, it offers a distinct proposition centered on menswear. The operating company is shared, but it is presented not simply as another brand from the same company, but as a line derived from MILK.
2017
Sub-brand
LAND by MILKBOY
Clothing
A MILKBOY-derived line focused on unisex offerings
A unisex brand that emerged from a concept shop produced by MILKBOY, which began as MILK’s
A unisex brand that emerged from a concept shop produced by MILKBOY, which began as MILK’s menswear line. Within the brand family that traces back to MILK, it is positioned as a derivative line focused on borderless clothing and accessories, distinct from MILKBOY’s menswear line. The official online shop also presents its products separately from those of MILK and MILKBOY.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about MILK
Country of origin, founding year, categories and parent brands.
MILK is from Japan.
MILK was founded in 1970.
MILK covers the following categories: Clothing, Bags, Accessories.