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EL MIDAS

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Country
Japan
Founded
1970 1970s
Category
Clothing
Related brands
Clothing brands founded in the 1970s Clothing brands from Japan

Primary categories

Overview

EL MIDAS is a Japanese women's clothing brand established in 1970. Its name derives from King Midas of Greek mythology, and the brand was founded with the image of everything he touched turning to gold and a sense of caution against arrogance. Its concept is “quality, refinement, kindness, and charm,” with “tradition and innovation” as its theme. The brand plans, manufactures, and sells women's clothing, accessories, and other items. A LUXE line made with imported fabrics was introduced starting with the fall/winter 2016–17 season.

Concept

Quality, refinement, kindness, and charm (theme: tradition and innovation)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2016
2016 Sub-brand
EL MIDAS LUXE
Clothing

An upper-tier derived line using imported materials

A derived line of EL MIDAS introduced from Fall/Winter 2016–17 as part of the rebranding f

A derived line of EL MIDAS introduced from Fall/Winter 2016–17 as part of the rebranding for the brand’s 45th anniversary. It began with coats made from imported fabrics such as those from Loro Piana and Agnona, and initially focused on coats, with plans to expand the range of items in stages. It was intended to appeal to top-tier department store customers and positioned above the main EL MIDAS line in its material selection and product assortment. Among the existing womenswear lines, it plays a role in strengthening the offering of products with higher added value.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Brands from Japan founded in 1970

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Frequently asked questions about EL MIDAS

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Leather

Features and values

Tradition Quality

Related links

Brands from Japan Brands founded in 1970 Brands founded in the 1970s Brands from Japan founded in 1970 Brands from Japan founded in the 1970s Clothing brands Clothing brands from Japan Clothing brands founded in the 1970s