Tagline
Outerwear that satisfies women who continue to seek “greater beauty”…
ROBE is a Japanese women’s apparel brand founded in September 1970 in Yao, Osaka Prefecture, when Hiroshi Hibi opened Boutique ROBE. The company was incorporated in December 1972. Its business includes the wholesale of women’s clothing, and it develops products primarily in outerwear. The brand aims to keep up with rapidly changing fashion trends and provide “high-quality, appealing products at appropriate prices and at the right time.” In FABRIC, it emphasizes high standards of quality suited to the times; in PATTERN, three-dimensional, beautiful silhouettes that prioritize comfort; and in SEWING, authentic tailoring. It also operates brands such as vivapresto, fildire, and passione.
Concept
ROBE regards it as its mission to keep up with rapidly changing fashion trends and provide high-quality, appealing products at appropriate prices and at the right time.