EL MIDAS LUXE

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Overview

EL MIDAS LUXE is the luxury line of EL MIDAS, a Japanese womenswear brand founded in 1970. Introduced for Fall/Winter 2016–17, it offers collections centered on high-quality materials for the department store’s top customers. The brand’s concept is “quality and elegance, gentleness, and loveliness,” and it continues to present products under the theme “tradition and innovation.”

Concept

Quality and elegance, gentleness, and loveliness

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1970
1970 Parent brand
EL MIDAS
Clothing

An upper-tier derived line using imported materials

A derived line of EL MIDAS introduced from Fall/Winter 2016–17 as part of the rebranding f

A derived line of EL MIDAS introduced from Fall/Winter 2016–17 as part of the rebranding for the brand’s 45th anniversary. It began with coats made from imported fabrics such as those from Loro Piana and Agnona, and initially focused on coats, with plans to expand the range of items in stages. It was intended to appeal to top-tier department store customers and positioned above the main EL MIDAS line in its material selection and product assortment. Among the existing womenswear lines, it plays a role in strengthening the offering of products with higher added value.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about EL MIDAS LUXE

Country of origin, founding year, categories and parent brands.

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Materials

Features and values

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