Tagline
Believe in the Unbelievable!
Amini / Amini Apparel is a fashion brand founded by Jay York. Starting with self-expression through clothing, it presents its name as a Swahili word corresponding to the English “believe” and operates under the slogan “Believe in the Unbelievable!” Its philosophy emphasizes believing in one’s own potential and realizing one’s inherent abilities in life. The brand offers apparel through its online store.
Concept
self expression through fashion