amok is a Japanese menswear brand founded in 2015 by designer Yuki Oshima. Oshima worked as a pattern maker at MIHARA YASUHIRO and ANREALAGE, and develops clothing that combines vintage garments and past clothing cultures with new technologies and methods. The brand’s concept is “learning from the past to create the new,” and it aims to “design clothing that breaks down the good things of the past and uses new technologies and other means to resonate with people’s deepest emotions.” It presents collections centered on processing techniques developed in collaboration with artisans, including laser cutting, bonding, and three-dimensional embroidery. In 2017, it received the Tokyo New Designer Fashion Grand Prix.
Concept
Learning from the past to create the new