Tagline
A taste that can only be experienced at A・MONN
A・MONN is a women’s fashion brand launched for Fall/Winter 2022 as an in-house brand of the Japanese select shop RIVE DROITE. In its name, “A” means “one and only,” while “・” represents “a grain of spice.” With the catchphrase “A taste that can only be experienced at A・MONN,” the brand aims to offer clothing like a special favorite spice. Its offerings focus on apparel such as T-shirts and blouses.
Concept
Cinnamon, cardamom—taking something from the endings of favorite spices… Like a spice that, even in a small amount and without revealing its form, has a striking presence in aroma and flavor. Like a spice with endless possible combinations in savory dishes, sweet treats, and drinks. Like a spice that brings a little stimulation and a sense of happiness the moment it is smelled or tasted. How wonderful it would be to have clothing like that. A・MONN was born from this idea. Launched in Fall/Winter 2022.