Tagline
Upgrade everyday life, starting with an umbrella.
AMVEL is a Japanese umbrella brand founded in 2016 by founder Yoshihiro Tsujino together with Yutaka Sugiyama and Tomoo Kanno. Based in Nagoya, it plans, designs, manufactures, imports, and sells umbrellas, primarily folding umbrellas, and offers high-performance models that combine lightness and durability. Tsujino has been involved in umbrella development and research for more than 30 years, and has introduced series including pentagon, VERYKAL, FLATLITE, and HEATBLOCK. With the brand concept “From disposable to always on hand,” AMVEL aims to establish a culture of keeping umbrellas ready for everyday use through functional beauty.
Concept
From disposable to always on hand