Tagline
A paradigm shift in underwear
ANELUCE is a men's underwear brand launched in South Korea in 2022. Its range focuses on items such as boxer briefs, trunks, and briefs, made with materials including modal and bamboo. According to its official brand story, it prioritizes comfort that reduces constriction from underwear and allows the body to rest, pursuing designs and functionality suited to healthy daily life. It also promotes initiatives to avoid plastic and the use of environmentally conscious materials.
Concept
It develops a range of products and brands that prioritize healthy daily life and incorporate designs and functionality suited to it.