Tagline
Brightening children’s futures
angerolux is a Japanese baby and children’s brand developed by Contribute Co., Ltd. It produces childcare items for infants and children, including baby helmets, sleep sacks, bibs, towels, and gauze blankets. The brand name is a coined word combining the Italian word angelo (angel) and the Latin word lux (light), meaning “a light that illuminates the future of children like angels.” The brand aims to create products from the same perspective as mothers and fathers, and is guided by the principle of providing reliable products. Its offerings also include Japanese-made items, such as six-layer gauze products.
Concept
Aiming to create products from the same perspective as mothers and fathers, and to make reliable products for children’s future.