aniary is a Japanese leather bag and leather goods brand launched in Tokyo in 2008 by Plume Co., Ltd. Shigeru Otomo is responsible for design, and the brand offers wallets and accessories alongside its bags. The brand name derives from “An ideal and reality,” and its philosophy is to pursue ideals while remaining mindful of reality in its product proposals. Its core principles are supple, lightweight, richly colored leather; original hardware crafted with attention to detail; functional, plain designs free of unnecessary ornamentation; and careful Japanese craftsmanship.
Concept
An ideal and reality. The brand maintains an attitude of constantly pursuing ideals while proposing products that are always mindful of reality.