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ANOTHER EDITION

ANOTHER EDITION

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Country: Japan
Founded: 1998 1990s
No longer active
Category: Clothing Footwear Lifestyle products
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

Another Edition was a Japanese women’s fashion brand developed by United Arrows. It began in 1998 as a women’s label for wholesale and started operating directly managed stores in Harajuku in 2001. Yumi Mori served as director and designer from 2001 to 2016, and the brand offered women’s clothing, shoes, accessories, and other items. Centered on original products, it curated and presented selections from Japan and abroad under the concept “My Favorite Things.” The business ended with the Fall/Winter 2017 season.

Concept

My Favorite Things

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1989

Year Brand Category Description

1989

UNITED ARROWS

Parent brand

Clothing

A discontinued line focused on women’s casualwear

A women’s store brand developed by UNITED ARROWS, it centered on its own original label wh

A women’s store brand developed by UNITED ARROWS, it centered on its own original label while also combining merchandise sourced from Japan and abroad. It offered casual styles for women distinct from the main UNITED ARROWS line and was positioned alongside women’s businesses such as Jewel Changes and Odette é Odile. The business ended with the Fall/Winter 2017 season.

1989 Parent brand

UNITED ARROWS

Clothing

A discontinued line focused on women’s casualwear

A women’s store brand developed by UNITED ARROWS, it centered on its own original label wh