Tagline
Possibility for every day, jewelry filled with possibility
anq. is a Japanese jewelry brand that began in 2007. It was launched as a brand produced by KU-CROISSANT, and its pieces are made at an atelier in Ginza. The brand name derives from “unknown quantity,” and its stated aim is to bring “possibility” to everyday life through jewelry with potential. Its approach is characterized by combinations of colors and materials, updating the basics with the times, and valuing encounters with new jewelry. In 2012, it exhibited in Paris for the first time and presented its cotton pearl collection at Paris Fashion Week. Since 2013, it has also maintained a trade relationship with the Victoria and Albert Museum in London, including exhibition sales, and has focused much of its business on online sales.
Concept
The brand presents jewelry that values encounters with new pieces, bringing together colors and materials and updating the basics with the times. Its jewelry is intended to help people choose something good with confidence in their own potential.