Tagline
Skate Sickly!
ANTI HERO is a skateboarding brand founded in 1995 in San Francisco, California, USA, by professional skateboarder Julian Stranger. Under Deluxe Distribution, it offers skateboarding decks and apparel. It began in response to the stagnation of the skateboarding scene in the mid-1990s, centering its activities on its skate team and emphasizing satirical graphics and street and transition skating. It is known for its pigeon and eagle logos and the 1997 video work *Fucktards*, and remains active today. “Skate Sickly!” is presented as the brand’s tagline.