Tagline
Always for Our Use
AOU is a Korean cosmetics brand launched in 2022. It is directed by makeup artist Cho Eunbi, who works with K-pop idols, and offers makeup products including lip balms, blush, eyebrow products, mascara, and tone-up products. The brand name derives from “Always for Our Use,” and the brand aims to blend naturally into any makeup look and enhance its overall finish. It has expanded in South Korea and internationally with products such as its signature Glowy Tint Balm.
Concept
Blend naturally into any makeup look and enhance its overall finish