APOSTROPHE COMMA is a design fashion brand that began in South Korea in 2020. Based in Suwon, South Korea, it offers apparel, hats, bags, jewelry, and other items centered on identity and originality, combining minimalist styles with graphic elements inspired by other fields. Grounded in “minimal and unique,” the brand pursues expression that is “not excessive, but not commonplace” and aims to change everyday perspectives through design. The brand’s operating representative is Kim Hyunjin.
Concept
ACOM is design fashion brand based on ‘minimal and unique’, show the identities between ‘not too much’ and ’not common’.