April & Alex is a London-based womenswear and footwear brand. Founded by journalist Didi Akinyelure, it launched as a fashion brand in 2019. The brand aims to create fashion-forward pieces that give women confidence, and its apparel uses certified recycled fabrics sourced in Italy. Its shoes are made by Italian artisans and are distinguished by chunky, colorful braided heels. The collections have been presented at events including London Fashion Week.
Concept
We are passionate about creating fashion-forward statement pieces that women feel empowered in.