Tagline
A Record of Boldness
ARCHIVE BOLD is a street casual brand launched in South Korea in 2020. It sees the essence of street culture in the boldness of young creators and develops apparel and accessories while sharing inspiration with them. Its signature is the number-based “939” logo, and its lineup includes sweatpants, hoodies, T-shirts, outerwear, bags, and hats. The brand has ties to Korea’s dance and street scenes and is sold through official online stores and distribution platforms in and outside Korea.
Concept
Based on the premise that the essence of street culture lies in the boldness of young creators, the brand shares inspiration with them and records its boldness alongside them.