Arnold Palmer Apparel

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Overview

Tagline

Look Great. Do Good.
Arnold Palmer Apparel is an apparel line from Arnold Palmer that launched in 2016 under a licensing agreement with Sport Casuals of Florida, USA. Aimed at the US market and centered on golfwear, it offers polo shirts, pants, shorts, mid-layers, outerwear, accessories, and other items. Its signature elements are a multicolored umbrella logo and Arnold Palmer’s signature. Its business model includes donating net profits from sales to Arnie’s Army Charitable Foundation and the tagline “Look Great. Do Good.”

Concept

100% of the net profits from sales support Arnie’s Army Charitable Foundation.

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1 brands
Founded
1961
1961 Parent brand
Arnold Palmer
Clothing

A U.S.-market golfwear line linked to charitable activities

Arnold Palmer Apparel was a golf and leisurewear line launched for the U.S. market in spri

Arnold Palmer Apparel was a golf and leisurewear line launched for the U.S. market in spring 2017 under a multi-year licensing agreement between Arnold Palmer Enterprises and Sport Casuals. It was organized as an independent label, with products including polo shirts, pants, shorts, mid-layers, and rainwear and windwear for both play and leisure. It incorporated a system of donating the net profits from sales to Arnie’s Army Charitable Foundation, linking Arnold Palmer’s philanthropic activities with the product business. It was a U.S.-market licensing venture distinct from Japan’s Timeless and Arnold Palmer Golf, as well as the later AD Palmer. The operating company voluntarily dissolved on May 17, 2019, and the line has since ended.

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Activities and occasions

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